Check your email
As GBW has shifted its operations online,
email has become the predominant form of communication.
Remember to check your email regularly to ensure you are
up-to-date with important news. Given the popularity of
WebSelect, you'll need to be vigilant to ensure you don't
miss out when assignments are released.
We also encourage all our XEs to check the Shopper News
section of the web page.
Read your paperwork thoroughly
Make sure you read your paperwork carefully.
It tells you everything you need to know to complete
an assignment successfully. Please be aware that the
paperwork can change on a monthly basis, so it is important
to read it each and every month. If you fail to meet
one of the standard requirements (Eg. to collect a receipt)
we are unable to accept your results. Consequently,
you will not be paid for your work.
Print your paperwork
We all like to think we've got photographic
memories, but let's face it.... there's a lot of information
to remember on our forms. To ensure maximum efficiency,
print out your paperwork and fill it out at the earliest
convenience.
But make sure you're well out of view of the site before
you pull out your paperwork: remember, the aim is to
keep your identity a mystery.
Finally, GBW requires you to keep a hard copy
of your paperwork for up to 12 months following an evaluation.
For audit purposes we may require you to send in a copy
of your completed paperwork. If you are required to
collect a receipt, please staple it to your paperwork.
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Use your creativity
Feel free to use your creativity when developing
methods for collecting your data. We've heard some fantastic
little tricks certain XEs use to collect the necessary
information. Try this one out if you can....
Ever had problems keeping the total service time for
a fast food evaluation? How about using new technology
to assist you. Some mobile phones now have a stopwatch
as a feature. One of our XEs would keep their mobile
phone in their pocket and start the stop watch when
they began their order. Once they had received the order
and their change they would stop the watch (discretely
of course). In this way they have a completely accurate
measure of how long their order took to complete.
Ingenious!
Keep a GBW Folder
Please keep a record of all completed assignments
in a 'GBW folder' or filed somewhere accessible
for 12 months. This is to ensure that you can provide
information easily if a follow-up query is made. Increasingly
our XEs are required to collect receipts. It is a good
idea to staple receipts to your paperwork, as random
receipt audits will be conducted in 2004.
Limit the mystery
We're experiencing problems with XEs incorrectly
recording the names of staff who have served them. Not
surprisingly, our clients query service evaluations
performed on staff whose name they do not recognise.
If you cannot read or remember the name of the person
who served you, please describe them carefully and never
hazard a guess.
Being in the right place
Often sites will be situated in malls or streets
where there is more than one outlet of the evaluated
brand. GBW renders your assignment invalid if
you visit the wrong outlet. To avoid non-payment for
an invalid assignment, it is imperative that you check
your paperwork for the correct address. Generally shopping
malls provide information maps that direct visitors
to the correct shop number and location.
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Look left, Look right
Many of our assignments begin by asking you
to note what was to the left or right of an outlet.
This information validates your assignment. In the event
of a client querying an assignment, this information
allows us to prove you have visited the correct site.
It is important that you nominate a fixed landmark.
It's best to name the stores on either side of the outlet.
If the outlet is on a corner or has no other stores
near it, please note the name of the road or the address
of the home to the left or right.
Keep the mystery
Can you imagine the surprise of a 'House of
Travel' employee when a customer asked her, "How
did your mystery shop go?". When the customer queried
about how she knew the 'House of Travel' was evaluated,
she replied "Oh, my friend is your eXperience Evaluator".
Not much of a mystery anymore....
We wonder if Batman or James Bond was as forthcoming
about working undercover? Anonymity is what makes our
XEs effective. Remember, no matter how much he loved
Lois Lane, Superman could never tell her his secret
identity.
In the past, XEs have blown their cover to get better
service. Due to their lack of discretion, these XEs
were removed from our database for breaching confidentiality,
as outlined in the XE contract. So, please be like James
Bond and keep the anonymity.
Express yourself
Once you have completed your assignment, it
is imperative that you express it within 8 hours. If
your assignment is not Expressed within this time frame,
the assignment may be unassigned from you. If this occurs,
you will not be paid.
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