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WHERE DO MY RESULTS GO? A REAL LIFE SUCCESS STORY
Have you ever wondered
why large organisations invest so much time and money
in mystery shopping programs? Have you ever questioned
how the results of your reports really affect an organisation's
operations? Michele Hamdorf from Australian retailer
Myer Grace Bros, the world's 10th largest, explains
how they use mystery shopping from a clients perspective
and explains why your results really do matter!
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XE BIAS
Please be aware that if you currently work for one of
our clients you are not permitted in any circumstances to complete an
assignment for them. It is of the utmost importance to the integrity of our
program that each evaluation GBW conducts is impartial and free of bias.
Our clients demand this of GBW, and all of its XEs.
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GBW TAKES ON THE WORLD
GBW has extended its global reach in the early stages of
2004. It's only February, but we've already launched programs in two new
markets - the USA and Japan no less. And there's more to come in the near
future!
GBW now operates in 30 countries throughout the world, extending from the
USA & the UK through to the Canary Islands and Fiji!! Add to this our
global field force of over 47,000 XEs and we are undoubtedly the worlds leading
brand experience agency.
NOT JUST MYSTERY SHOPPING
Whilst mystery shopping remains the core of our business,
GBW is also growing business in other facets of market research. Auditing
is the chief area in which GBW is broadening its horizons. GAPbuster
currently conducts audits in the petroleum and supermarket industries
throughout Australia, the United Kingdom and Germany. As a shopper this
represents an opportunity for you, as we recruit current XEs in required areas
to participate in these programs.
Other areas of diversification include:
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Crew Opinion Surveys
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Management Opinion Surveys
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